April 04, 2018

Kyle Edmund joins Jaguar as ambassador

British Number 1, Edmund becomes the latest ambassador to join Jaguar ahead of the Championships, Wimbledon

  • British number 1, Kyle Edmund becomes Jaguar’s latest UK brand ambassador
  • Edmund, 23, joins an impressive list of Jaguar tennis ambassadors including, Andy Murray, Johanna Konta, Milos Raonic and Kei Nishikori
  • Edmund will be seen driving a Jaguar F-Type throughout the duration of his partnership with the British car brand

London: British Number 1 and Australian Open Semi-Finalist, Kyle Edmund has signed an endorsement deal with luxury and sports car manufacturer, Jaguar, to become the brand’s latest UK brand ambassador.
Jaguar, the official car to the All England Lawn Tennis Club (AELTC) are looking to reinforce the brand’s commitment within UK tennis and will work with Edmund on a number of projects in the build-up to The Championships, Wimbledon.

Edmund’s remarkable run at the 2018 Australian Open made him just the sixth British man in history to reach a semi-final of a grand slam. Edmund announced his latest partnership on his social media channels on Wednesday morning ahead of this week’s ATP tour event in Marrakech. Edmund will be looking to build on his successful start to the year in Australia, as we move into the clay and then grass court seasons this summer.

Mr Edmund said, “I have always been passionate for cars and I am delighted to be associated with a British brand I admire and look forward to working together in the build-up to Wimbledon. Jaguar’s presence within tennis will provide me with the extra support I am looking for and I hope I can build on the success I had earlier in the year in Australia.”

Scott Dicken, marketing director, Jaguar Land Rover Global UK, said, “We are excited to partner with Kyle as we head into Jaguar’s fourth season as the official car of The Championships, Wimbledon. Kyle, 23, is the current British Number 1 and a rising star within the tennis world. We look forward to being part of that journey and supporting him along the way.”

The 23-year-old will be entering The Championships, Wimbledon, for the first time as the British Number 1 and will be looking to better his most successful Grand Slam performance at this year’s Australian Open. Edmund, who competes a lot more on clay, is committed to adapt his grass court game in time for The Championships, Wimbledon, later this year.

Jaguar is entering its fourth season as the Official Car of The Championships, Wimbledon, which runs from Monday 2 July to Sunday 15 July. Jaguar will supply 170 vehicles from its award-winning range, including the XE, XF, XJ and F-PACE as well as the new all-electric I-PACE driving over 30,000 journeys during the tournament.