May 03, 2017

Jaguar Land Rover UK backs grassroots sailing

  • Jaguar Land Rover (JLR) UK, together with JLR BAR and 1851 Trust and Bermuda Tourism Authority, to encourage practical learning of science, technology, engineering and maths (STEM) subjects for schools and families
  • Inspiring the next generation of sailors and innovators through interactive activities and on-water experiences with Olympian Sarah Ayton OBE
  • Supports JLR BAR in its America’s Cup bid: #BringTheCupHome

Gaydon, UK: This summer, the JLR BAR team competes in the 35th America’s Cup in Bermuda after two years of exciting qualifying rounds. JLR UK, together with JLR BAR and the team’s official charity – the 1851 Trust – is heading to a selection of the UK sailing clubs to inspire the next generation of designers, engineers and sailors through a series of sailing and STEM activities.

JLR BAR Academy sailors, along with Olympic gold medal sailor Sarah Ayton OBE, will be hosting sailing taster sessions for children of all abilities. The JLR BAR Academy develops some of UK’s hottest sailing talent and are mentored by senior members of the JLR BAR America’s Cup team.

As partner to the JLR BAR Roadshows, the Bermuda Tourism Authority, home of the 35th America's Cup is also giving children the chance to experience paddle boarding, bringing a taste of the island to the Roadshows. BT STEM crew lessons, sustainability activities led by the 1851 Trust and virtual reality experiences are also on offer as well as Q&A sessions with the sailors and JLR engineers who have worked closely with the team to fully engage the young attendance.

Sarah Ayton said, “It's really important to me to help young people find their passion. For me, it was sailing, I started at a young age and it took years of dedication and hard work to grow that passion into a career, but I loved every minute of it. To bring new inspiration to the next generation is an incredible privilege. There are so many exciting and rewarding careers in the sports industry and working with Land Rover and the team to broaden the horizons of so many children and young people, and to talk about the importance of STEM subjects, is a cause very close to my heart”.

For grown-ups, there will be off-road driving experiences in the new JLR Discovery and opportunities to learn more about the technical contribution JLR has made to the sailing team, which includes world-first automotive to marine aerodynamics, artificial intelligence and paddle-shift solutions.

JLR has partnered with local sailing clubs in Portsmouth, Salford, Largs, Cardiff and London to create the two-day programme that is exclusively for invited schools and families throughout May and June to coincide with the 35th America’s Cup.