March 07, 2017

China drives Jaguar Land Rover's solid February sales performance

  Feb % increase YOY Jan – Feb % increase YOY
Jaguar Land Rover 40,978 9% 88,671 6%
Jaguar 12,203 81% 26,152 78%
Land Rover 28,775 (6%) 62,519 (9%)

Jaguar Land Rover, the UK's leading manufacturer of premium luxury vehicles, today reported its best ever February retail sales of 40,978 vehicles, up 9 percent on February 2016, thanks to strong sales performances in China and North America. The company sold 88,671 vehicles in the first two months of 2016, 6 percent up on the same period in the prior year.

Retail sales for the month of February were up year-on-year across many key regions: 40 percent in China, 16 percent in North America and 14 percent in the UK. Europe and other overseas markets were down 2 percent and 7 percent, respectively, year-on-year.

Commenting on the performance, Andy Goss, Jaguar Land Rover group sales operations director said, “I am delighted to see another historic month of sales, thanks in large part to impressive performances in China and North America as well as continued customer demand for the Jaguar F-PACE and Discovery Sport.

“The all-new Land Rover Discovery went on sale in February and the already strong demand makes us optimistic that it will more than outweigh sales of the previous model.”

Jaguar had its best February performance, delivering 12,203 vehicles, up 81 percent on the previous year, due to continued solid sales of the XE (3,309 vehicles) and the all-new F-PACE (5,323 vehicles). China recorded outstanding year-on-year growth of 118 percent.

Land Rover retailed 28,775 vehicles in the month, down 6 percent year-on-year. Best-sellers for the month were the Discovery Sport, retailing 8,357 vehicles, the Range Rover Evoque, retailing 7,806 vehicles and the Range Rover, with retails of 4,790 in the month. Sales have now begun for the all-new Discovery and this month Land Rover launched a new addition to the Range Rover family, the Velar.