June 24, 2018

Jaguar and Saudi woman racer Aseel Al Hamad join forces for a historic drive

  • Saudi woman racer Aseel Al Hamad commemorates the reversal of the ban on female drivers with a lap of honour in her home country
  • Today, Jaguar and Aseel join forces to remember this historic day each year by kicking off World Driving Day – a global programme which invites both men and women to celebrate the enjoyment of driving now and in the future
  • Aseel, who has never raced in her home country before, completed the emotional drive in a Jaguar F-TYPE
  • Watch the video of Ms Hamad’s drive here: https://youtu.be/wiTzb5Cli2Y Jaguar was built for people who love driving and so today we invite anyone who is as passionate about driving as we are, to share a photo or video of their ultimate driving memory (image or anecdote) using the #WorldDrivingDay

Riyadh, Saudi Arabia: Female racing driver Aseel Al Hamad celebrated the end of the ban on women drivers with a lap of honour in a Jaguar F-TYPE. Ms Hamad, the first female board member of the Saudi Arabian Motor Federation, had never driven on a track in her home country before. 

Ms Hamad joined Jaguar in a call for June 24 to be known as World Driving Day – a day when finally, the whole world can enjoy the thrill of being behind the wheel of a car. On World Driving Day Jaguar invites people to share a memory of their best driving moment (image or anecdote) using the #WorldDrivingDay. 

Ms Hamad said, “Having loved cars since I was a child, today is highly emotional for me. This is the best driving moment of my life. What better way to kick off World Driving Day than a lap of honour in my home country in a Jaguar F-TYPE – the ultimate car to roar around the track. I hope people around the world will share in our joy today by sharing their most memorable driving story using #WorldDrivingDay.” 

By creating World Driving Day, Jaguar urges people to remember this historic day and what it means to women, to Saudi Arabia and to world progress in general. As part of its ongoing work with over 40 Universities and Academic institutions globally on future mobility solutions, the company will also be partnering with University in Saudi Arabia to join this global network. The partnership, to be announced later this year, will be a unique exchange to tap into the brightest young minds in Saudi Arabia to shape the company’s future innovations as it moves to ACES (an Autonomous, Connected, Electrified and Shared future). 

Jaguar Land Rover spokesperson, Fiona Pargeter, director, customer experience, said, “It’s easy to forget and take for granted the enjoyment of driving and just what a privilege it is to get behind the wheel of a car. World Driving Day is a commitment from Jaguar to celebrate this key moment annually for both men and women. This year, we're really excited to collaborate with the brilliant students from Saudi Arabia to shape the future of mobility for people around the world.”