November 17, 2017

Dare to Try: Tata's new podcast series explains how to go from 'wantrepreneur to entrepreneur'

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Eight of UK’s most promising and innovative entrepreneurs share their experiences of developing their ‘big idea’ and turning it into reality in a new six-part podcast series which launches this week.

BBC presenter Ruth Barnes at the launch of the Dare to Try podcast series

From spotting a new opportunity to raising funds and overcoming your fear of failure, each episode takes a deep dive into how young innovators – including Emily Brooke, inventor of Blaze bike lights, to Kerim Derhalli, whose Investr app is at the vanguard of transforming fintech – have tackled major challenges and obstacles to achieve business success.

The series, which is presented by BBC presenter, Ruth Barnes, was launched at the final of the 2018 NACUE Varsity Pitch competition at The Digital Catapult Centre in London, attended by Sir Vince Cable, MP former UK Secretary of State for Business, Innovation and Skills. The Dragons’ Den-style contest challenges budding entrepreneurs to pitch for a £10,000 cash prize and corporate mentoring to support their business venture.

Each episode unpacks a new theme, which is explored by the innovators and Tata experts in relation to their own journeys in business:

  1. Building Relationships: Ben Corrigan and Jonny Plein, co-founders of Pouch, a free browser extension that displays the best available voucher codes for a site when shopping online.
  2. Raising Funds – Ben Jeffries, founder of Influencer, a platform which connects brands with ‘micro-influencers’ on social media.
  3. Overcoming the Fear of Failure – Emily Brooke, founder of Blaze, creator of innovative safety products for urban cyclists, such as the Laserlight.
  4. Creating a Brand – Joyce and Raissa de Haas, co-founders of Double Dutch, a producer of premium drinks mixers and sodas.
  5. Pitching Your Business – Elena Dieckmann and Ryan Robinson, co-founders of Aeropowder, a creator of sustainable materials using waste feathers produced by the poultry industry.
  6. Finding a Niche – Kerim Derhalli, founder of Invstr, an app which helps wannabe stockholders practice making investments through games and supports them in starting up their own investment portfolio.

Ruth Barnes, presenter of Dare to Try, said, “This podcast series was fascinating to make – learning about the ideas and the people behind these amazing innovations really was inspirational. We started more businesses in the UK last year than ever before, so with more people curious about how to get started, it makes sense to share the stories and advice of the pioneers who have been there and done it to inspire others to take the plunge.”

David Landsman, executive director, Tata Limited, said, “We are very excited to be able to launch this podcast series, which celebrates some of the country’s top entrepreneurial talent. We’ve really enjoyed working with these great innovators. It’s particularly exciting that some of them are alumni of NACUE Varsity Pitch which we are proud to support. Start-ups are increasingly part of our ecosystem and we want to play a part in their development too.”