The value of values
BBC Worldwide commissions 50-minute, television news feature, Tata, An Indian Global Giant, exploring Tata group's heritage and values, and a 30-minute radio documentary to complement the project
BBC Worldwide has commissioned a 50-minute, in-depth television news feature exploring Tata group's heritage and values. Tata, An Indian Global Giant will examine how the group creates value from its values. Written and presented by Dr Zareer Masani, the feature will look at how Tata's historical and ongoing social engagement makes a valuable contribution to both the group's success and its place in the global economy.
The BBC has also commissioned a 30-minute radio documentary to complement the television project.
Tata's heritage, values and the global nature of its organisation demonstrate that understated and responsible capitalism across a diverse and interesting set of brands can thrive at a time when many are questioning the role and contribution of business around the world.
The BBC has been filming across India for the project. The documentary will include perspectives from Tata Steel in Jamshedpur and the Tata Motors assembly line in Pune, as well as the Westside shopping mall in Mumbai, the Tata Management Training Centre, Tata Chemicals, the Titan watchmaking factory and other locations.
The film crew is also visiting Bombay House in Mumbai to interview senior executives, including Dr Mukund Rajan, member of the Group Executive Council at Tata Sons and brand custodian, who wrote in Perspective issue one about the importance to Tata — and to business generally — of properly articulating and enforcing an ethical stance.
'We're certainly not alone in developing formal approaches to ethics and culture to protect our reputation,' he wrote. 'But, like many brands that are increasingly global, ensuring that the ethical dimension is clearly laid out is now hugely important.'
Find out more about Tata's ethical approach in Tata, An Indian Global Giant, which will air on BBC Worldwide early in 2015, subject to scheduling.
* BBC Two viewers have already gained a glimpse behind the scenes at one Tata enterprise — the Taj Mahal Palace, Mumbai, India's finest luxury hotel. Earlier this year, the channel screened a four-part fly-on-the-wall series, Hotel India, showing how the Taj Mahal Palace caters for its guests. Its guest book has included thousands of A-list names over the decades, including Barack Obama, Hillary Clinton, George W Bush, Alfred Hitchcock, Mick Jagger, John Lennon and Roger Moore.
This article first appeared in issue 2 of Perspective, the magazine for Tata in Europe