June 24, 2015
Tata Communications and Heathrow Express on track to make the connection
Twelve month sponsorship creates a ‘connected’ brand experience for five million passengers
As the first major UK advertising sponsorship deal for Tata Communications, the iconic Heathrow Express trains have taken to the tracks in Tata Communications’ livery. This is also the first Tata branded advertising campaign in the UK.
This advertising sponsorship deal for Tata Communications, the flagship communications arm of Tata group, builds on the multi-year technology service and marketing agreement with Formula One Management which was signed in 2012.
Julie Woods-Moss, chief marketing officer, Tata Communications, said: “Heathrow Express is the fastest connection between one of the world’s great cities and the world’s busiest international airport - a real gateway between the East and the West - which is why it makes it the perfect way for us to introduce Tata Communications as a global connector of businesses and people.
“It is a proud moment for all of us at Tata Communications to be making a strong mark on the world stage as a formidable telecoms player. Please join us in celebrating this moment by sharing the news with the wider world. And if you’re in London, travelling to and from Heathrow, please do take the time to travel on the Heathrow Express to immerse yourself in the brand experience.”
The design of the trains exterior and advertising executions feature bold, colourful photography and surprising facts and statistics about Tata Communications’ capabilities, alongside the “We’re the connection” message, highlighting the scale and variety of our global operations.
Like the Heathrow Express, Tata Communications is all about seamlessly connecting consumers to commerce, business collaborator to business collaborator, human to human at the highest speed possible through our wholly-owned subsea fibre network, cloud and mobility solutions.
For more information, please visit www.tatacommunications.com.