March 07, 2013

Healthy Shrimp wins Tata Idea Idol grand finale 2013

Healthy Shrimp business wins grand final with £10,000 as student prize from 270 entries at the Tata Idea Idol competition

Saïd Business School: At the grand final held at Oxford University last week, Healthy Shrimp, an innovative salt-sensor that will increase shrimp production for Bangladeshi farmers, was crowned winner of the Tata Idea Idol.

Tata Idea Idol is the flagship competition for Oxford Entrepreneurs; the UK's largest enterprise society. Students have the opportunity to pitch to a panel of esteemed judges with the hope to secure the £10,000 award with which to develop their enterprise.

This is the third year that Tata has sponsored and been involved in the event. Tata has a long and cherished association with UK academia and believes initiatives like this are essential in inspiring and nurturing innovation and entrepreneurial spirit.

Head judge and vice president of Tata Interactive, Will Chadwick said, "The Tata Idea Idol is an inspirational event, and the talent that we've witnessed from the next generation of business leaders is staggering. It is a pleasure to see more young people than ever before celebrate their passion for business as this lies firmly at the heart of British industry.”

This year, Oxford Entrepreneurs had 270 entries to the competition. The 7 finalists battled it out in front of a packed audience at Saïd Business School, with a 2-minute pitch and 5-minute Q&A round with the four judges – Will Chadwick (vice president of Tata Interactive), Gordon Sanghera (CEO of Oxford Nanopore Technologies), Leo Johnson (co-founder of Sustainable Finance) and Bernard Grenville-Jones (chairman of Young Enterprise UK).

The winning team from Healthy Shrimp were praised for their compelling patent-pending sensor, which will both increase income for shrimp farmers and reduce the environmental damage of over-salting. The prize money will be used to fund field tests and purchase a manufacturing die for mass production.

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